News Release: January 14, 2005

Media contact:
Kate Berardo
kate@culturosity.com

Of interest to editors and journalists covering: Travel Resources, Photography, Vacation Travel, Lifestyles, Trends, and Culture
 

NEW GUIDE SHEDS LIGHT ON A GROWING TREND IN TRAVEL:

CULTURAL PHOTOGRAPHY 

Culturosity's latest guide shows travelers how to enhance their experiences through an innovative approach to travel photography.

Jan 14, 2005 | CALIFORNIA - Travelers can now get more from their experiences by simply changing how they use their cameras. The new Pop Culturosity Photography Guide shows travelers how to use photography as a means to gain insight and build connections with other cultures. The release of the guide, which is free for a limited time and available immediately from Culturosity.com, signifies the growing popularity of "cultural photography."

Kate Berardo, author of the guide, says one of the key differences between cultural photography and travel photography is the focus of the photographer. "Travel photography includes 'paper trophy' photos," she says, "where people take pictures of themselves and those they travel with in front of famous landmarks. With cultural photography, people focus their cameras and their energy more on the cultures around them instead of themselves."

The Pop Culturosity Photography Guide emphasizes these differences between cultural and travel photography and includes technique lists, internet resources, and how-to pieces on capturing great images of other cultures. The guide also addresses the role cultural sensitivity and Culturosity® play in photo-taking. Articles like, "Got Culturosity®?” explain why the mindset and approach of a photographer is often more important than technical skills in capturing great images of other cultures.

Berardo considers cultural photography to be a powerful and eye-opening process. "When people move the focus of their cameras to the cultures around them, their attention shifts, and so too, does their experience. They are able to have deeper and richer interactions with the cultures they are experiencing, and ultimately get a more accurate sense of the true culture." The process, she adds, also tends to create more opportunities to interact with locals and build connections.

Berardo believes cultural photography as a trend has been growing for some time hidden under the term travel photography. She attributes its growth to easier and more extensive travel opportunities, digital technology advancements that remove limits on photo-taking and sharing, as well as higher levels of interest in other cultures and places, especially in younger generations.

The Photography Guide is free for a limited time and available immediately for download as an e-guide in PDF format at www.culturosity.com. The guide follows last year's release of a similar guide by Culturosity® geared toward the movie-watching experience.

Kate Berardo is the founder of Culturosity.com and the co-author of Putting Diversity to Work. An intercultural specialist and trainer, she has traveled to more than 25 countries and lived on three continents, all the while experimenting with cultural photography.

Culturosity.com was established in 2003 as a cultural awareness destination portal, providing information and resources for people seeking to learn more about other cultures. For more information, email info@culturosity.com or visit http://www.culturosity.com.